What is the primary goal of 'Demand Management'?

The primary goal of 'Demand Management' is to align supply with customer demand effectively. This process involves forecasting customer needs and ensuring that the right amount of product is available when required, ultimately maximizing customer satisfaction while minimizing excess inventory and costs. By understanding demand patterns, organizations can better prepare their supply chains to respond to fluctuations in customer requirements, ensuring a more efficient flow of resources and improved service levels.

In contrast to the other choices, which focus on different aspects of a business's operations, the essence of demand management specifically addresses the interaction between what customers want and what the business can provide. This balance is crucial in maintaining operational efficiency and meeting customer expectations.